Are You keeping Up With RealTime in The Computer World?
First to speak tells us a generic introduction into how real-time has become vital, how it can lead the way with breaking news such as the death of Michael Jackson and how Bing and Google argued over deals with Twitter. Basically nothing you haven’t heard before, just mosey along now.
Rob Walk was next up from a company entitled NovaRising. He showcases a platform they’ve develop which scans and parses tweets about music to break them down into thematic groups on genre, artist and sentiment. He is sure this is something that Search Engines are missing out on.That is a fair point, especially when Google launched real-time and there was so much spam that wasn’t being filtered, but probably the key thing is a ranking alogirithm for all results to filter out spam.However, this is something that Google has recently improved on. and I think the likes of sentiment analysis is in pretty early stages in terms of sophistication, but it may one day be incorporated by search engines. Currently though i don’t think that’s their role.
Next up is Bill Scott from easelTV, talking about the integration of social network updates to TV screens, how TV watchers are profiled and how to “SEO TV” (something about metadata!).It may sound like I am a bit stroppy, but I don’t really see how this remotely associated with realtime search or at all interesting or forward thinking. Can you really think of anything worse than facebook or tweet updates showing up on my t.v. as I am watching my favourite programme. Let alone realtime ads (*shudder*).
Next up, William Fischer from workdigital talks about a product they’ve developed for the recruitment industry to semantically analyse realtime updates from twitter, linkedin, etc. It’s a sales pitch. I’m not at all interested in this. If i wanted to be sold something I would have attended a free conference such as TFMA or perhaps Internet World. Yawn.
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