Article Marketing Basics Explained
Article marketing, also known as “bum marketing“, is probably the best free way to promote a website. All article marketing really is, is submitting new articles to online article directories like Ezinearticles or GoArticles. In return for delivering fresh content to the directory, you get a backlink. At the end of each article that you submit, you get to place one or two links of your choosing in the so-called “resource box”.
This gives you an opportunity to promote your site, or promote your product. However, you may be wondering whether it really makes sense to write articles for an article-directory instead of publishing them on your own site.
There are several benefits to submitting an article to the popular article directories like Ezinearticles: first of all, Ezinearticles already gets a lot of traffic. This means that your article is more likely to be seen and discovered by new visitors when it is based on Ezinearticles rather than your own website. What’s more, having a link pointing to your site increases your own websites importance in the eyes of search-engines. If you get lots of links from lots of articles, your site can rank higher in the search engine results for your targeted keywords. Finally, it’s also worth mentioning that it’s often easier to get an article on an article-directory ranked for a keyword, because the article-directory itself already has lots and lots of backlinks going to it. If you do some promotion and link-building for an article on an article-directory, it will probably show up on page one of the search results for a keyword pretty soon. If you try to do the same thing with your own site, it will probably take a lot longer and a lot more promotion to get the same results.
You can look at it like this: by publishing your content on a popular website, you get the chance to “borrow” some of their traffic and get extra exposure for your own website. That’s what article marketing is all about.
Of course, the more articles you can publish and the more backlinks you get, the more exposure of traffic you will get to your own site. Luckily, it’s an allowed and common practice to publish an article on more than one directory. This helps you get more out of each article you write. To leverage article marketing even further and you can make use of article spinning to create many variations of your articles and allow for even wider distribution of your content.
